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iYogi Insights Research – Windows 8 Launch Will Accelerate Shipments of Tablets

January 31, 2012

69% of PC users endorse Microsoft’s strategy for single interface across multiple devices

New York, January 31, 2012 – A new research published by iYogi Insights reviews Microsoft’s strategy for launching Windows 8 with a single user interface across PC, tablets and phones. The new research is based on a survey conducted by iYogi, a leading remote tech support company across 1400 customers to understand how PC users will adopt Windows 8 across multiple devices. iYogi Insights research titled, Windows 8 Will Accelerate Shipment of Tablets is accompanied by a review of the recently released Windows 8 Developer Preview on the desktop.

iYogi Insights reveals that that 69% of PC users endorse Microsoft Windows 8 strategy for a single interface across multiple devices. Penetration of tablet devices amongst respondents has already reached 15%. The survey also affirms that 85% of existing tablet users would like their PCs and tablet interfaces to have the same look and feel. Based on the results of the survey, iYogi Insights predicts that Windows 8 will drive new adoption and shipment of tablets from Microsoft’s existing PC user base.

This new study also reveals that there is a high level of awareness about Windows 8, with as many as 95% respondents to the iYogi Insights survey saying that they knew of the forthcoming launch. A total of 19% of the respondents who do not own tablets and 57% of tablet users like the Windows 8 touch-screen interface and would upgrade given the opportunity. As consumers upgrade to Windows 8, iYogi Insights predicts that ‘touch screen’ interface will become pervasive.

“The significance of the much awaited Windows 8 launch is amplified by the rapid adoption of tablet devices, currently dominated by Apple’s iOS and the Android platforms. Windows 8 provides a real alternative to Apple’s iPad, for PC users looking for a seamless user interface, and ease of integration,” says Vishal Dhar, President Marketing and co-founder of iYogi. “Our large subscriber base helps understand and predict major trends impacting technology usage. The industry is already galvanized to support the launch of Microsoft’s new operating system with announcements of new devices. Our study shows that this will be met with a incredibly positive response from PC users.”

new devices. Our study shows that this will be met with a incredibly positive response from PC users.”

Key highlights:

  • 69% of PC users endorse Microsoft’s strategy for seamless interface across multiple devices.
  • 85% of existing tablet users would like their PCs and tablet interface to have the same look and feel.
  • 19% of the respondent who do not own tablets stated that they would upgrade to Windows 8.
  • 57% of tablet users like the idea of the Windows 8 touch-screen interface and would love to upgrade given the opportunity.
  • 95% respondents to the iYogi Insights survey saying that they are aware of the forthcoming launch.

ABOUT IYOGI INSIGHTS
iYogi Insights is a research initiative launched by iYogi to help understand the issues that people face with technology and how they adapt tech solutions to enhance their lives. A subscriber base that is among the largest in the tech support industry gives iYogi a unique vantage point to observe how technology is impacting people’s lives and habits. Frequent interaction with this wide database of subscribers gives a privileged peek into how people are forging a partnership with technology, sorting out the occasional issue, and on the whole, positively embracing technology to empower themselves.

ABOUT IYOGI

iYogi is a global on-demand services company that provides personalized computer support for consumers and small businesses in United States, United Kingdom, Canada and Australia. iYogi’s unique model, including proprietary Digital Service Cloud technology and highly qualified technicians, is designed to eliminate computer-related stress and keep digitally dependent consumers and small businesses protected and productive. iYogi — with its proven global expertise delivery model, intelligent customer insight systems, easy-to-use self-help tools and automated PC optimization and computer support services – offers users a simple yet comprehensive path to digital serenity. iYogi has perfected the remote technical support model to overcome the current limitations of in-store, on-site, or call center services. Major resellers and technology companies are turning to iYogi to improve customer satisfaction, reduce return rates, and deliver a compelling new-value added offering to customers. For more information on iYogi and a detailed list of technologies supported, visit: http://www.iyogi.com

Media Contacts:
Matt Farrell (USA)
v.mattfarrell@iyogi.com
+1 917 971 1424

Indira Das (INDIA)
Indira.das@iyogi.com
+91 958 280 6534

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