Tips to Defend your Business Against Click Fraud!

Are you investing heavily in your Pay Per Click (PPC) advertising model, but not getting good returns? Are you fretting over not being able to find the right solution? Hang on! You might be a victim of ‘Click Fraud’. The latest modus operandi, which cyber crooks are implying to waste your marketing campaigns is re-directing your profit avenues to their own accounts. Yes, it’s happening everywhere and this could be your case too! While you’re working around to boost your online presence, cyber fraudsters and may be even your competitors could be conning you into paying for non-human traffic on your websites. Read on to know the details of how this entire fraud is being conducted on websites.